Michele Lamy: The muse and creative force behind the viral Asake encounter

Viral photo of Nigerian artiste, Asake with grand fashion designer, Michele Lamy. Photo Credit- Instablog/X
In the whirlwind of Paris Fashion Week in June 2025, a single photograph set social media ablaze: Nigerian Afrobeats sensation Asake, known for his soulful hits and vibrant energy, posing alongside Michele Lamy, the French cultural icon and fashion visionary. The image, shared on Asake’s Instagram Story, sparked a frenzy of speculation, conspiracy theories, and admiration, thrusting Lamy’s enigmatic persona into the spotlight for a new audience. But who is Michele Lamy, the woman whose mere presence beside Asake ignited such fervor? Beyond the viral moment, Lamy’s life is a tapestry of art, fashion, music, and fearless individuality that defies categorization.
Michele Lamy and her life of reinvention
Born in 1944 in Jura, France, Michele Lamy’s journey is one of constant metamorphosis. At 81, she remains a magnetic figure whose influence spans continents and creative disciplines. With her ink-stained fingers, gold-plated teeth, and kohl-lined eyes. Her appearance alone often adorned with dramatic jewelry and a signature black line drawn across her forehead commands attention, but it’s her multifaceted career and boundless curiosity that make her a true icon.
Lamy’s early years were marked by rebellion and exploration. Raised in the Catholic region of Savoie, she rejected convention early on, studying law and working as a defense attorney while immersing herself in the countercultural movements of 1960s Paris. She studied under postmodern philosopher Gilles Deleuze and participated in the historic May 1968 protests, a testament to her revolutionary spirit. By her twenties, she had abandoned law for a breif period as a cabaret dancer, drawn to the raw energy of performance. Her wanderlust led her to Tunisia at 17, where she fell in love with Berber culture, inspiring the tattoos that would later become her signature.
In 1979, Lamy decamped to New York before settling in Los Angeles, where she carved out a space as a cultural tastemaker. She launched her eponymous fashion line, Lamy, in 1984, and ran two iconic venues: Café des Artistes and Les Deux Cafés, that became hubs for Hollywood’s creative elite, hosting the likes of Madonna, David Lynch, and Chloë Sevigny. It was here that Lamy’s ability for fostering creative connections flourished, a skill she’s carried through her career.
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The Rick Owens partnership
Lamy’s life took a pivotal turn in the 1990s when she hired a young designer named Rick Owens for her fashion line. Their professional relationship blossomed into a personal one, and by 2003, they had moved to Paris, marrying in 2006. Together, they founded Owenscorp, with Lamy serving as the executive manager of art and furniture. Their partnership, which Owens famously likened to “asking a gypsy to organize a war with a fascist,” blends Lamy’s nomadic, intuitive creativity with Owens’ structured vision, resulting in a brand known for its brutalist elegance and avant-garde ethos. Lamy oversees the Rick Owens furniture line, crafting imposing pieces from marble, bronze, and moose antlers, and designs jewelry with Loree Rodkin under the HunRod label, recently showcased in London’s Carpenters Workshop Jewellery. Her influence extends far beyond Owens’ orbit, as she’s collaborated with artists like A$AP Rocky, FKA Twigs, and Marina Abramović, and curated projects from floating art salons to skatepark initiatives in Marrakech.
The viral Asake moment
The viral photo with Asake, taken amidst the glamour of Paris Fashion Week, captures Lamy’s ability to transcend cultural and generational boundaries. Asake, fresh off a performance with Wizkid at the Hollywood Bowl, shared the image without comment, leaving fans to speculate wildly. Some praised the meeting as a bold move. This woman is very influential in the fashion and music industry.” Others, however, spun conspiracy theories, with posts claiming Lamy is a “queen mother of the Illuminati cult” who “performs rituals for the elite.” Such rumors, fueled by Lamy’s enigmatic appearance and storied connections, reflect the internet’s fascination with her mystique.
Lamy’s history with music and art makes her a natural magnet for artists like Asake. She’s worked with A$AP Rocky on album covers and art fairs, performed with her band LAVASCAR, and recorded songs with UNKLE and A$AP Rocky. Her ability to “make gods,” as a friend once described her, lies in her instinct to spot and nurture talent, creating spaces where creativity thrives. The Asake photo, while sparking controversy, underscores her role as a bridge between worlds, Afrobeats and high fashion, Nigeria and Paris, youth and experience.
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Conclusion
The Asake-Lamy photo may have sparked rumors and debates, but it’s a testament to Lamy’s enduring allure. She’s a figure who defies definition: part shaman, part entrepreneur, part cultural alchemist. For Asake’s fans, the encounter is a glimpse into his global ambitions; for Lamy’s admirers, it’s another chapter in her story of fearless collaboration and a single moment is never just a moment, it’s a spark that ignites a thousand stories. Whether she’s mentoring rappers, designing furniture, or captivating the internet, Michele Lamy remains a force of nature, proving that at any age, true originality knows no bounds.