BBNaija: Decades of Dreams, Drama, Destiny – all past winners ahead of Season 10

As the vibrant pulse of Big Brother Naija- BBNaija prepares to beat once again with its landmark 10th season, set to premiere on July 26 and 27, 2025, Nigeria’s cultural juggernaut reflects on a transformative journey. Since its debut in 2006, BBNaija has evolved from a reality TV experiment into a star-making platform that has reshaped lives, launched careers, and captivated millions across Africa. With a record-breaking ₦150 million grand prize awaiting this season’s victor, the stakes have never been higher. But before the new housemates step into the spotlight, let’s rewind and celebrate the nine remarkable winners whose journeys have defined the BBNaija legacy.

Katung Aduwak: The Trailblazer (Season 1, 2006)

When BBNaija first aired in 2006, it was a bold venture into uncharted territory. Katung Aduwak, a 26-year-old with a calm demeanor and undeniable charisma, emerged as the inaugural winner, clinching $100,000 (roughly ₦12.7 million at the time) with 51.3% of the votes, edging out runner-up Francisca Owumi. Katung’s victory set the tone for what BBNaija could achieve. He invested his prize in his passion for filmmaking, earning a doctoral degree from the Digital Film Academy in New York. Today, he’s a respected filmmaker, producer, and reality TV coach, with credits including music videos for Chocolate City and series like Unwanted Guest and Heaven’s Hell. Katung’s story proves that BBNaija is more than a game, it’s a springboard for dreamers.

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Efe Ejeba: The voice of the streets (Season 2, 2017)

After an 11-year break, BBNaija returned in 2017 with the “See Gobe” season, and Efe Ejeba, a Warri-bred rapper, stole hearts with his authenticity and catchphrase, “Based on Logistics.” Securing the ₦25 million prize, Efe outshone runner-up Bisola Aiyeola in a fiercely competitive season. Efe channeled his winnings into his music career, releasing his Lagos EP and collaborating with stars like Olamide on the hit “Warri.” Though Nigeria’s music industry has proven challenging, Efe’s hustle remains unwavering. His journey reflects the grit required to turn BBNaija fame into lasting relevance.

Miracle Igbokwe: Soaring to new heights (Season 3, 2018)

The “Double Wahala” season of 2018 introduced Miracle Igbokwe, a soft-spoken aviation enthusiast whose strategic gameplay earned him 38.18% of the votes and a ₦45 million prize package, including a Hyundai Tucson SUV. He outpaced runner-up CeeC, a fan favorite known for her fiery personality. Miracle used his winnings to fund his aviation training, becoming a certified pilot and flight instructor. His story is one of discipline and ambition, showing how BBNaija can fuel not just fame but tangible professional milestones.

Mercy Eke: The Queen of pepper dem (Season 4, 2019)

In 2019, Mercy Eke, aka “Lambo,” made history as the first female BBNaija winner during the “Pepper Dem” season. With 41.77% of the votes, she claimed the ₦60 million prize, including a ₦25 million Innoson SUV, beating runner-up Mike Edwards. Mercy’s victory shattered glass ceilings. She launched her real estate company, Lambo Homes, starred in films like Fate of Alakada and Shanty Town*, and co-created the reality show Mercy and Ike with her in-house love interest. A savvy entrepreneur and media mogul, Mercy remains a BBNaija icon, proving women can dominate the game and beyond.

Laycon: Rise of a rap star (Season 5, 2020)

The “Lockdown” season of 2020 crowned Olamilekan Agbeleshe, known as Laycon, whose lyrical prowess and underdog charm won 60% of the votes, leaving runner-up Dorathy Bachor in his wake. His ₦85 million prize package catapulted him to stardom. Laycon’s music career soared with hits like “Fierce” and “Verified,” earning him a loyal fanbase, the “iCONS.” Appointed a Youth Ambassador and pursuing a master’s degree, Laycon embodies the balance of education and entertainment. His journey underscores BBNaija’s power to amplify creative voices.

Whitemoney: The hustler’s triumph (Season 6, 2021)

Hazel Oyeze Onou, aka Whitemoney, brought entrepreneurial spirit and culinary flair to the “Shine Ya Eye” season in 2021. Edging out 24 housemates, including runner-up Liquorose, he claimed the ₦90 million grand prize. Whitemoney invested his winnings in his food and music businesses, releasing tracks like “Na We We” and expanding his brand. His story is a testament to resilience, showing how BBNaija rewards those who seize every opportunity.

Phyna: The hype girl’s victory (Season 7, 2022)

Ijeoma Josephina Otabor, known as Phyna, electrified the “Level Up” season in 2022 with her bold personality. After 72 days, she beat 28 housemates, including runner-up Bryann, to win ₦100 million. Phyna’s win highlighted her authenticity as a “hype girl” from Edo State. She’s since ventured into acting and brand influencing, using her platform to inspire young women. Phyna’s rise showcases BBNaija’s ability to elevate everyday Nigerians to extraordinary heights.

Ilebaye Odiniya: The all-star Queen (Season 8, 2023)

The “All Stars” season in 2023 brought back fan favorites, but 22-year-old Ilebaye Odiniya, dubbed “Gen Z Baddie,” stole the show. After 10 weeks, she clinched ₦120 million, outshining runner-up Mercy Eke. Ilebaye’s strategic gameplay and youthful energy resonated with viewers. She’s since focused on philanthropy and fashion, proving that even the youngest housemates can leave a lasting mark. Her victory redefined what it means to be a BBNaija star.

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Kellyrae: The Strategist’s Crown (Season 9, 2024)

In the “No Loose Guard” season of 2024, Kellyrae emerged as the winner, securing ₦100 million with his calculated gameplay and charm. Outlasting runner-up Wanni, Kellyrae, alongside his wife Kassia, captivated fans with their dynamic partnership. Kellyrae’s win highlighted the power of strategy and teamwork. He’s since teased plans to invest in entertainment and business, cementing his place in BBNaija’s hall of fame. His story reminds us that the house rewards those who play smart.

Conclusion

From Katung’s pioneering win to Kellyrae’s strategic triumph, BBNaija’s nine winners have transformed their lives and inspired millions. The show has birthed filmmakers, musicians, actors, and entrepreneurs, proving its impact extends far beyond the house. As Season 10 looms, promising “never-before-seen twists” and a double launch weekend, fans eagerly await the next star to emerge from Biggie’s house. “Some alumni of the Big Brother Naija reality show have shared how it transformed their lives and catapulted their careers,” The Nation Newspaper reported, capturing the sentiment of a nation glued to the drama. With auditions drawing “engaging and dynamic personalities” from Lagos, Abuja, and Enugu, this season is set to reflect Nigeria’s vibrant diversity.

As Ebuka Obi-Uchendu returns to host, and Africa Magic Showcase and Family (DStv Channels 151 and 154) gear up to broadcast the action, one thing is clear: BBNaija remains Nigeria’s hottest platform for rising stars. Who will join the elite list of winners? Only time and your votes will tell.