MultiChoice announces new DStv and GOtv prices– here’s what customers will pay

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July 9, 2025
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MultiChoice Kenya raises DStv and GOtv rates from August 2025, slashes Showmax prices amid subscriber drop. Photo credit: Tech with Muchiri

MultiChoice, the leading pay-TV provider in Kenya and owner of DStv and GOtv, has released new subscription prices effective August 1, 2025.

The latest pricing update includes a 4% to 7% increase in most DStv and GOtv packages, while Showmax subscribers will benefit from reduced rates. The company said this is part of its annual review to balance affordability with access to premium local and international entertainment.

Revised DStv Residential Prices

Under the new structure, the updated prices for DStv residential users are as follows:

DStv Lite – Ksh 750
DStv Access – Ksh 1,450
DStv Family – Ksh 2,250
DStv Compact – Ksh 4,200
DStv Compact Plus – Ksh 7,300
DStv Premium – Ksh 11,700
DStv XtraView – Ksh 1,700

Customers were notified via SMS of the new pricing.

New GOtv Prices

Bouquet	Price (Ksh)
Lite	299
Value	599
Plus	999
Max	1,699
Supa	2,199
Supa Plus	3,199

Updated DStv Business Subscription Rates

Stay Package

Ultra – Ksh 3,370
Essential – Ksh 2,510
Basic – Ksh 1,580

Play Package

Ultra – Ksh 15,650
Essential – Ksh 9,950
Basic – Ksh 5,700

Work Package

Ultra – Ksh 5,850
Essential – Ksh 2,050

Add-ons

Asia / European / French – Ksh 500 each

Showmax Price Drops

GE Plan – Ksh 550 (from 650)
GE Mobile – Ksh 200 (from 300)
PL Mobile – Ksh 450 (from 500)
GE Mobile + PL – Ksh 520 (from 700)
GE + PL – Ksh 800 (from 1,000)

MultiChoice Kenya Reports 15% Subscriber Decline

MultiChoice Kenya revealed a 15% drop in subscribers as of March 2025, largely driven by economic pressure, cheaper free-to-air options, and content piracy due to improved internet access. Yet, a favorable exchange rate and strategic cost control saw profits rise by 61%, with Kenya contributing 10% of the group’s non-South African revenue.

Regional Outlook: Challenges Beyond Kenya

MultiChoice is facing similar challenges across Nigeria, South Africa, and other African markets:

In Nigeria, the company also recently increased prices due to forex instability and rising inflation. However, this led to public backlash and a court order temporarily halting the hike.
In South Africa, MultiChoice lost significant subscribers on DStv Premium and Compact tiers but saw gains in streaming via Showmax and growth in its advertising revenue.
Across Southern and Eastern Africa, competitive pressure from streaming platforms, piracy, and digital migration has forced the company to rely more on localized pricing strategies and promotions like “We’ve Got You” to retain customers.

Despite the turbulent environment, MultiChoice continues to invest in local content, sports rights, and platform improvements, banking on long-term digital growth and subscription recovery.

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Full list: Multichoice increases DStv, GOtv subscription prices… see new rates