In-N-Out: When and where is the In-N-Out pop-up happening?

Burger enthusiasts in the Philippines are in for a treat as the iconic American chain, In-N-Out Burger, returns for a limited-time pop-up at Neil’s Kitchen in Westgate Center, Alabang. Fans can get their hands on some of the chain’s signature favorites, including the Double-Double Burger, Animal Style Burger, and Protein Style Burger, available from 11 a.m. to 3 p.m. on a first-come, first-served basis.

This marks the chain’s first pop-up in the Philippines since 2022, when it briefly appeared in Bonifacio Global City. In-N-Out has previously tested the Philippine market with events in Taguig City in 2022 at the now-closed Perrochiko restaurant and in McKinley Hill in 2019, giving fans intermittent opportunities to enjoy the famous West Coast flavors.

Unlike large-scale international marketing campaigns, In-N-Out has kept this comeback understated, relying on print ads in the Philippine Daily Inquirer and selective social media mentions from Filinvest City and Neil’s Kitchen to spread the word. True to its minimalist branding, the burger giant appears to trust nostalgia and word-of-mouth to draw long-time fans eager to savor its offerings once more.

What’s on the Menu?

At the pop-up, burger lovers can choose from a limited selection of In-N-Out’s most popular items:

• Animal Style Burger – Featuring a mustard-cooked beef patty, lettuce, tomato, pickles, extra spread, and grilled onions.

• Double-Double Burger – Two beef patties with cheese, lettuce, tomato, and spread.

• Protein Style Burger – A low-carb option wrapped in lettuce instead of the traditional bun.

  
  
  

Quantities are limited, and fans are encouraged to arrive early to avoid missing out on the popular menu.

Why the Pop-Ups?

Observers note that In-N-Out’s pop-up events abroad may serve multiple purposes: maintaining international trademarks and gauging global demand without committing to permanent overseas locations. Founded in 1948 and still family-owned, In-N-Out has expanded to over 400 locations across the Western and Southwestern United States, occasionally testing international waters with short-lived pop-ups.

Should In-N-Out eventually open a permanent branch in Manila, it would face competition from both international and local burger brands, including Shake Shack, Bored and Hungry, 8Cuts, and Sweet Ecstasy.

For now, Filipino fans can relive the West Coast burger experience at Neil’s Kitchen, celebrating the brand’s timeless flavors and enjoying the limited-time event that’s been quietly building buzz across the metro.

FAQs

Q: When and where is the In-N-Out pop-up happening?
A: The pop-up is at Neil’s Kitchen, Westgate Center, Alabang, from 11 a.m. to 3 p.m.

Q: What burgers are available at the pop-up?
A: Fans can try the Double-Double, Animal Style, and Protein Style burgers, all in limited quantities.

Q: Is this In-N-Out’s first pop-up in the Philippines?
A: No, previous pop-ups were held in Taguig City in 2022 and McKinley Hill in 2019.

Q: Why does In-N-Out hold pop-ups instead of opening permanent stores?
A: Pop-ups help the company maintain trademarks abroad and test international demand before committing to permanent locations.

Q: Who are In-N-Out’s competitors in Manila?
A: Potential competitors include international brands like Shake Shack and Bored and Hungry, as well as local burger chains like 8Cuts and Sweet Ecstasy.