Every holiday season, shoppers eagerly wait for one thing: the moment Good Morning America unveils its annual Deals & Steals Holiday Gift Guide. Over the years, it has grown into a trusted tradition—one that blends festive excitement with real financial relief. The 2025 edition, featured on ABCSecretSavings.com, continues that legacy with a carefully curated lineup of wellness, beauty, home, lifestyle, kids’ gifts, and gourmet treats—all intentionally selected to deliver value without compromising quality.

Unlike the wide-open chaos of typical online discounts, GMA’s approach is far more personal and strategic. The show collaborates directly with small businesses, indie creators, and specialty brands, negotiating exclusive, limited-time reductions that shoppers cannot find anywhere else. This curated model ensures deeper savings, unique product discoveries, and a shopping environment that feels more intentional than impulse-driven.

Wellness Gifts: Because Self-Care Is the New Luxury

One of the strongest themes in this year’s guide is wellness—a reflection of how many consumers now prioritize rest, health, and emotional balance. Items like Beekman 1802’s Moisturizer Duo, known for its goat-milk formula and doctor-approved sensitivity benefits, come at over half off. Body Restore’s Shower Steamers, which turn an ordinary shower into an aromatherapy escape, also return with significant markdowns.

Cozy Earth—a favorite for plush relaxation—offers blankets and slippers at 50% off, making comfort more accessible. For pain relief seekers, Epsom-It’s Epsom Salt Lotion Trio provides the soothing benefits of a traditional salt soak in convenient lotion form. Fitness enthusiasts can grab the LIT Method AXIS Portable Smart Gym, a compact Pilates-inspired system that integrates seamlessly with its digital app, bringing studio workouts into any home.

Add-ons like Lifepro’s vibration plates, Magnum Solace’s magnesium therapies, and Miko’s Shiatsu heated foot massager (a fan favorite at 50% off) round out a wellness category designed to help people reset and recharge.

Beauty & Style: Thoughtful Finds for Every Personality

Beauty lovers are treated to a dynamic mix of skincare, accessories, and jewelry. Handcrafted gemstone pieces from Amelia Rose Jewelry and meaningful relationship-inspired designs from RELLERY provide sentimental gift options. For the skincare-obsessed, deals on Kaplan MD’s Diamond Contour Discovery Kit offer luxury at nearly half the price.

Nighttime rituals get an upgrade thanks to NIGHT’s satin pillowcases and eye masks, perfect for hair and skin protection. Beauty tools like Persona Cosmetics’ Waterproof Eyeliner Duo and stylish oversized sunglasses from Youzey round out a category built for both practicality and flair.

Home, Kitchen & Kids: Everyday Gifts With a Purpose

Creative gift-givers will love this year’s home and lifestyle selection. Bailey Rae Studio inspires artistic expression with watercolor kits, while Buddha Board provides mindful painting experiences with zero waste. Candier’s soy candles and El Arroyo’s quirky décor pieces bring humor and warmth into any home.

Practical shoppers can explore Guard Your ID’s identity protection tools and Wrap-It Storage organizers, designed to declutter and simplify home maintenance. Meanwhile, kids’ items like Storypod’s interactive audio system (half off) and Sweet Wink’s costume capes spark imagination. Educational products from The Fidget Game help support learning for both neurodiverse and neurotypical children.

Food lovers also get a treat—from 1947Kitchen’s pizza storage sets to Les Cousines’ Lebanese olive oil and Mouth Party Caramel’s gourmet caramels. These thoughtful selections turn everyday meals into memorable experiences.

How to Shop the Deals

All offers are time-sensitive and available only while supplies last. Shoppers must access the specific links listed on ABCSecretSavings.com during the promotion window. Purchases may generate a commission for ABC, and prices can shift after publication—another reason to act fast.

Why It Matters

In an age of overwhelming online options, the GMA Deals & Steals Guide cuts through the noise with curated, trustworthy recommendations. It highlights meaningful brands, supports small businesses, and ensures gifting remains intentional and joyful. Whether you’re looking for a last-minute stocking stuffer or a standout luxury gift, this guide remains one of the most reliable shopping companions of the season.

FAQ

1. What is GMA Deals & Steals?
A curated holiday shopping event featuring exclusive discounts negotiated directly with brands.

2. Where can I shop the deals?
All offers are accessible through special links on ABCSecretSavings.com.

3. Are the discounts available worldwide?
No. Shipping applies only within the continental U.S.

4. How long do the deals last?
They are time-limited and available only while supplies last.

5. Does ABC earn a commission?
Yes, purchases made via the links may generate a commission for ABC.