Aldi brings back mamia new parent fund for 2026: How to get weekly £100 vouchers
Aldi offers £100 weekly mamia fund to new parent in 2026
Aldi has confirmed the return of its popular Mamia New Parent Fund, offering £100 supermarket vouchers every single week throughout 2026 to help families cope with the rising cost of baby essentials.
The scheme, which proved hugely popular during its first run, will see one family selected each week to receive vouchers that can be spent across Aldi stores nationwide. In total, the initiative will distribute £5,200 worth of support to new parents over the year.
Why Aldi Is Bringing Back the Mamia New Parent Fund
The supermarket giant says the decision to relaunch the fund follows overwhelming demand from parents last year, with thousands applying for the support.
New research highlights why the scheme has struck a chord. Nearly one in five parents say nappies are among the most unexpected and financially draining costs after welcoming a baby. With household bills continuing to rise, everyday baby items are placing additional pressure on family budgets.
Aldi says the fund is designed to offer practical, immediate relief, rather than short-term discounts or one-off promotions.
What the £100 Aldi Vouchers Can Be Used For
Families who receive the weekly £100 voucher can spend it on essential baby products from Aldi’s Mamia range, including:
- Nappies
- Wipes
- Baby food
- Toiletries
The Mamia range is tested to meet the same standards as leading branded alternatives, but is sold at significantly lower prices. According to Aldi’s own data, parents could save up to £380 in a baby’s first year by switching from branded nappies to Mamia products.
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Cost-of-Living Pressures Driving Demand
The return of the fund comes as families across the UK continue to struggle with inflation, energy bills and food costs.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said the supermarket understands how quickly expenses can add up after having a baby.
She explained that while welcoming a child is a joyful milestone, it often comes with unexpected financial challenges, especially at a time when “every penny counts.”
Aldi says the Mamia New Parent Fund is part of its wider effort to help customers stretch their budgets further without compromising on quality.
How to Apply for Aldi Mamia New Parent Fund
New parents can apply by emailing their entry to Aldi, including a receipt showing a recent Mamia purchase.
Each week, one family will be selected to receive a £100 Aldi voucher, which can be redeemed in any UK store. The scheme will run throughout the entirety of 2026, giving parents multiple chances to apply.
Full application details are available directly from Aldi, and parents are encouraged to keep receipts from Mamia purchases to ensure eligibility.
Aldi’s Growing Popularity With Families
Aldi was recently named Supermarket of the Year by Mother & Baby, further cementing its reputation among parents for affordable, high-quality baby products.
With the return of the Mamia New Parent Fund, Aldi is positioning itself as a key player in supporting families during a challenging economic period.
FAQ
What is Aldi Mamia New Parent Fund?
It is a support scheme where Aldi gives one family £100 in vouchers every week to help pay for baby essentials.
When does the Aldi Mamia New Parent Fund run?
The fund runs throughout 2026, with a new winner selected every week.
How much money is available through the scheme?
A total of £5,200 will be given away over the year.
Who is eligible to apply?
New parents who have made a recent Mamia purchase and can provide a valid receipt.
What can the Aldi vouchers be spent on?
They can be used on nappies, wipes, baby food and toiletries in any UK Aldi store.
How do parents apply for the Mamia New Parent Fund?
Parents must email their entry to Aldi with proof of a Mamia purchase.
Why is Aldi offering this fund?
Aldi says it recognises the financial strain on families caused by rising living costs and wants to help parents save money on essentials.
How much can parents save using Aldi Mamia products?
Aldi estimates savings of up to £380 in a baby’s first year compared to big-name brands.